Leading Competitive Differentiation

Listen to the Radio Show of this Blog Last month we looked at competitive differentiation and emphasized the importance of Competitive Value Discovery as fundamental. It helps you discover value potential over your competitors. Finding value that the Customer had...

Quality Sales Managers Matters

The focus of this blog is the first of two on  Improving Sales Effectiveness.  The first is the Quality of Sales Managers Matters. It is based on findings from the Conference Executive Board, PDS Groups and Huthwaite Research Group studies on sales management and...