Tag: mortgage sales

Insights from The Crispian Advantage.

Research, practice notes, and thinking on change management, AI implementation, and the AlEx™ process — including content adapted from LinkedIn.

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2011

Sales Effectiveness 4 November 2011

Offering Help and Advice to Mortgage Loan Customers

A key finding of our research (Nick Anderson and Linda Marsh) was that 40-50% of mortgage loan customers surveyed had concerns about their house buying process. Unfortunately, Mortgage…