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Presenting a Persuasive Case – How do you sell an idea?

by Nick Anderson | Oct 18, 2011 | Coaching & Development, Consulting, Sales Effectiveness

INTRODUCTION A frequent and often crucial situation in management today is one in which one person is seeking to persuade another to accept proposals for change.  This situation commonly occurs when a subordinate presents a case to his or her boss.  Unfortunately,...

Who's got the best mouse trap? or How do Consultants Differentiate?

by Nick Anderson | Oct 13, 2010 | Consulting, Sales Effectiveness

Listen to the Radio Show This month’s topic looks at Competitive Differentiation in the Professional Services Sector. This sector typically includes accountants, lawyers, bankers and financial services, like planners etc. All these professionals offer very similar...
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