by Nick Anderson | Nov 2, 2018 | Nick's Blog, Sales Effectiveness, Sales Management, Uncategorized
An account plan is essentially a change management plan. Strategic account management is, after all, about creating a vision and inspiring buyers with that vision of what’s possible and the difference you can make for them, if they were to align more closely and...
by Nick Anderson | Mar 3, 2014 | Sales Effectiveness
How can sales trainers and managers use BA to boost sales? Observing and assessing what people to say and do in given sales situations is not new. It can have a powerful impact on sales effectiveness when done well. From sales ranging from inside to field sales, from...
by Nick Anderson | Dec 15, 2011 | Sales Effectiveness
Back in 1995 I worked with my client Peter Barlow then VP Global Account Management and Major Projects for APV (Food Process Engineering Company) on developing a Major Account Management System. Now over 15 years on I ask: What’s changed in Key Account...
by Nick Anderson | Oct 21, 2011 | Sales Effectiveness
In one of my clients in the food engineering sector, I estimated that only 1:12 quotes were successful. What are the implications of this situation, apart from not making your “Nut”? Effort devoted to lost causes Good opportunities starved of resources at the right...
by Nick Anderson | Feb 28, 2011 | Sales Effectiveness
Designing Sales Training: Methodological Agnosticism Sound weird, doesn’t it? Truth is . . . being tied to one training methodology simply isn’t productive. There’s no “perfect training methodology” – whether it be focused on selling, managing or coaching. Any...