Using Behavior Analysis to Impact Sales Revenues

Observing and assessing what people to say and do in given sales situations is not new. It can have a powerful impact on sales effectiveness when done well. From sales ranging from inside to field sales, from direct to indirect, from simple to complex it is not so much which is the best system but which is most appropriate for the job you need to do. What follows is an overview of the case for BA in improving sales performance…

How to Make Sales Self-Coaching More Effective

Self-coaching can be a like the blind leading the blind. At best, the rate of improvement is slow and inconsistent. At worst, the group perpetuates behavior that is not competitive. This is also true of peer coaching where they exert their influence based on equally inaccurate perceptions of what they do and too often steers the colleague in the wrong direction.What follows summarizes why self- and peer-coaching alone can be ineffective in developing sales peoples’ self-analytical abilities – A critical component of sales mastery. Then we overview how to solve this problem.

The Red Tape that Refuses to Die

Here’s an example. Many Calgarians voted for change last October or November because they didn’t see things changing, but how much more difficult is it to change organizations like the City of Calgary? (See Naheed Nenshi’s “cutting the red tape” podcast that contributed to his election for Mayor of Calgary) Here’s his latest comment on his cutting red tape campaign and how long it’s taking…

Change Management Fallacies – Survey

The continued high failure rates of implementing change owe much of their origins to the fallacies of change management and how people view research (based on Korzybski). We would like to know how prevalent these fallacies are in your organization’s leadership team…

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