KK Lipsey

KK Lipsey connects B2B professionals with current and prospective clients through clear, persuasive and engaging marketing content.  Many professionals believe they can’t write or write poorly when they simply need to share information and ideas with an adept translator – aka professional writer.

KK brings 30 years’ experience in B2B marketing including research, writing, coaching, content management and strategic planning. The core promise of ViewPoint B2B Content is expert writing, polished by astute editing, that is memorable, actionable and resonates with its intended audience.  Her clients have included architects, engineers and contractors, legal, IT and financial firms, creative professionals and non-profits.

She collaborates with clients to refine their brand, find their voice, and develop their unique marketing messages. KK understands marketing is a complex, multi-pronged challenge requiring collaboration and consistency with a keen understanding of the buyer’s viewpoint, needs and aspirations. 

Whether working with C-suite or marketing, technical or non-technical staff, her ability to clarify and explain complex ideas translates into compelling narratives for all audiences.  KK develops content for websites, blogs, promotional collateral, social media, email, brochures, white papers and brochures.

KK earned a BS in Industrial Engineering from Stanford University. Always fascinated by advertising, her true calling is marketing and writing.