Key Account Management Series: How do you really improve sales mastery to win more deals?

Over the last 25 years, sales executives have become jaded about sales training’s contribution to the bottom line. For many, memories of being pulled from the field for some grizzly sales training remain. Today there are hundreds such programs . . . from being customer value centered, to chasing foxes (tiring at best), to filling shark charts and don’t forget your green sheets…

Offering Help and Advice to Mortgage Loan Customers

A key finding of our research (Nick Anderson and Linda Marsh) was that 40-50% of mortgage loan customers surveyed had concerns about their house buying process. Unfortunately, Mortgage Loan Officers recognized only half of these people had such concerns. Also, Mortgage Loan Officers thought that half the people who didn’t have concerns did.
So, one key factor on offering help and advice is correctly identifying people
who have concerns they need help with.

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