AI & Change Insights Stop Calling It “Resistance”
Change Management

Stop Calling It “Resistance.”

When 77% of employees say AI has created more work, not less — that’s not resistance. That’s feedback.

Nick Anderson  ·  The Crispian Advantage

When 77% of employees say AI has created more work, not less — that’s not resistance. That’s feedback.

When more than half of AI projects never get past pilot — that’s not a technology problem. That’s an organisation problem.

When enterprise-wide AI initiatives average 5.9% ROI despite massive capital investment — that’s not a scaling issue. That’s a listening issue.

“70–85% of AI projects fail. Every major research institution studying these failures prescribes the same remedies: listen before acting, align expectations, build trust.”

I’ve spent 30 years helping organisations through change — steel mills, hospitals, insurance companies, colleges, pharmaceutical mergers, telecoms — across 80 countries. The same pattern shows up every time.

Leaders decide what needs to change. They select the technology. They build the timeline. Then they invite the workforce in at Phase 3 and wonder why people aren’t enthusiastic.

The workforce isn’t the problem. The sequence is the problem.

In every engagement I’ve ever conducted, more than 70% of a leader’s expectations are invisible to the people acting on them. Not misunderstood. Invisible. The people doing the work have never been told what’s expected of them — and the people leading the work have never asked what the job actually involves.

Now add AI to that gap and watch what happens.

70–85% of AI projects fail (RAND, Gartner, McKinsey). Every major research institution studying these failures prescribes the same remedies: listen before acting, align expectations, build trust through patience, maintain rigorous focus. They’re describing Servant Leadership without ever using the phrase.

The organisations that thrive won’t be the ones that moved fastest. They’ll be the ones that moved wisely.

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